Analysis on Innovation Strategies for the Development of the Catering Industry

DOI

10.2991/978-94-6463-098-5_115How to use a DOI?

Keywords

Innovation; Catering Industry; KFC; Haidilao Hot Pot

Abstract

As a service industry that has the greatest impact on people's lives, the catering industry has a huge market of about 5 trillion yuan in China alone. At the same time, there are 9,608,000 registered catering enterprises in China. In the huge market and fierce competition, only innovation can promote the development of catering enterprises and help them win the competition. Through field investigation, literature research, and case studies, this paper analyzes the innovation strategies that promote the development of two famous catering enterprises, the Kentucky Fried Chicken (KFC) and Haidilao Hot Pot. In conclusion, the innovation strategies in localization, service, product, and technology are conducive to the development of catering industry.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yixuan Tang
PY  - 2022
DA  - 2022/12/27
TI  - Analysis on Innovation Strategies for the Development of the Catering Industry
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1008
EP  - 1013
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_115
DO  - 10.2991/978-94-6463-098-5_115
ID  - Tang2022
ER  -