Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Cultural Identity and Consumption Behavior of Female Oriented IP Community

a case study of Miracle Nikki gamers

Authors
Huan Fang1, Min Mai2, Yanting Zhang3, *
1Guangzhou College of Technology and Business, Guangzhou, China
2Pingzhou Center Primary School, Guicheng Street, Guangzhou, China
3Guangdong Industry Polytechnic, Guangzhou, China
*Corresponding author. Email: zyt621_3@163.com
Corresponding Author
Yanting Zhang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_56How to use a DOI?
Keywords
IP community; Female mobile game IP; Miracle Nikki; Cultural identity; Consumer behavior
Abstract

In the past few years, the extensiveness and activity of IP communities in mobile games have attracted the attention of merchants and the participation of players continuously. Among the numerous mobile game IP communities, female users have gradually shown formidable consumption power due to their growing consumption desire. However, in the current mobile game industry, how to develop the female market and how to stimulate the potential consumption power of female users need to be further deepened. In order to control uncertainty and improve pertinence more effectively, taking the IP community of Miracle Nikki mobile game with young (post-1990s and post-2000s) female consumers as the research object, adopting the questionnaire survey method, from the recovered data, various variables such as age, gender, and consumption habits of different users were cross-analyzed. The construction level of female-oriented mobile game IP community culture was explored, and the conclusion that consumption behavior and consumption characteristics within the community were related was drawn accordingly.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-098-5_56
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_56How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huan Fang
AU  - Min Mai
AU  - Yanting Zhang
PY  - 2022
DA  - 2022/12/27
TI  - Cultural Identity and Consumption Behavior of Female Oriented IP Community
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 502
EP  - 514
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_56
DO  - 10.2991/978-94-6463-098-5_56
ID  - Fang2022
ER  -