Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)

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Comparative Histories of Tiffany&Co.’s Evolution and the Jewelry Industry

Authors
Yiyu Chen1, Ailifeiya Aili2, Yuewei Si3, *
1Nanyang Institute of Technology, Nanyang, 473004, Henan, China
2College of Textile Science and Engineering, Fashion Design and Engineering, Tianjin Polytechnic University, Tianjin, 300000, China
3College of Education and English Normal, English (Normal), Xi’an International Studies University, Xi’an, 710128, China
*Corresponding author. Email: 2665826384@qq.com
Corresponding Author
Yuewei Si
Available Online 23 August 2023.
DOI
10.2991/978-94-6463-224-8_36How to use a DOI?
Keywords
Brand Identification; Brand Marketing; Tiffany & Co. And LVMH; Brand Design; Meta-Universe NFT
Abstract

In conjunction with the end of the pandemic, the LVMH Group acquired the venerable luxury brand Tiffany. This article is based on analysis conducted by McKinsey. We conducted a comprehensive analysis of Tiffany Brands’ brand marketing, brand planning, and brand history. By comparing multiple luxury brands, we provided an explanation of the meta-universe of luxury sustainability.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
23 August 2023
ISBN
10.2991/978-94-6463-224-8_36
ISSN
2352-5428
DOI
10.2991/978-94-6463-224-8_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiyu Chen
AU  - Ailifeiya Aili
AU  - Yuewei Si
PY  - 2023
DA  - 2023/08/23
TI  - Comparative Histories of Tiffany&Co.’s Evolution and the Jewelry Industry
BT  - Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)
PB  - Atlantis Press
SP  - 285
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-224-8_36
DO  - 10.2991/978-94-6463-224-8_36
ID  - Chen2023
ER  -