Business Model Analysis of Chinese Internet E-commerce Companies: A Comparison Between JD and PDD

DOI

10.2991/978-94-6239-719-4_4How to use a DOI?

Keywords

Business mode; e-commerce; JD; PDD

Abstract

Against the backdrop of the rapid development of Chinese e-commerce platforms, different platforms exhibit distinctly different business models. To explore the characteristics of e-commerce business models, this paper draws on existing literature and financial performance analysis to examine JD and PDD across three dimensions: value proposition, value creation, and value capture. Through a review of the financial reports of both companies, this paper finds that JD primarily relies on its self-operated business, while PDD focuses on providing services platform to merchants. This offers insights for emerging e-commerce companies on how to develop by aligning their brand positioning with a suitable business model.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jixuan Dong
PY  - 2026
DA  - 2026/07/09
TI  - Business Model Analysis of Chinese Internet E-commerce Companies: A Comparison Between JD and PDD
BT  - Proceedings of the 2026 6th International Conference on Enterprise Management and Economic Development (ICEMED 2026)
PB  - Atlantis Press
SP  - 24
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-719-4_4
DO  - 10.2991/978-94-6239-719-4_4
ID  - Dong2026
ER  -