The Effects of Word-of-mouth on the Trend of Movie Box Office Performance: Take Douban Movie’s Rating Platform as an Example

DOI

10.2991/icemgd-18.2018.12How to use a DOI?

Keywords

Word of mouth, Douban Movie, China’s movie market, rating of movies.

Abstract

During the slowdown in the growth of China’s movie market, word of mouth (WOM) seems to exert more influence on the trend of box office performance. The objective of this paper is to measure the impact of WOM (valence and volume) on the trend of movie box office performance, differing from previous studies which research on the total revenues of movies. We extract data from Maoyan Pro and Douban Movie, and investigate the correlation between the trend of box office performance and WOM valence and volume. We conduct our study in the context of China’s movie market while past studies are mainly based on foreign markets. We find that there exists a negative relationship between these three variables investigated.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chen Guangpei
PY  - 2018/09
DA  - 2018/09
TI  - The Effects of Word-of-mouth on the Trend of Movie Box Office Performance: Take Douban Movie’s Rating Platform as an Example
BT  - Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018)
PB  - Atlantis Press
SP  - 71
EP  - 77
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemgd-18.2018.12
DO  - 10.2991/icemgd-18.2018.12
ID  - Guangpei2018/09
ER  -