Study on the overseas market selection of coal engineering enterprises based on the diamond model
- DOI
- 10.2991/icemgd-18.2018.41How to use a DOI?
- Keywords
- diamond model；coal engineering；overseas market；competitiveness
- Abstract
Combined with the characteristics of international coal market itself, this paper establish the coal engineering enterprises diamond model in order to select overseas target market, quantify the various factors, set comprehensive assessment index system which including 6 first grade indices and 15 second grade indices, and determine the weights of assessment indices by the principle of analytic hierarchy process (AHP). Select the world's five major coal producing country, through a combination of quantitative and qualitative analysis, target market comparative diamond models are constructed under influencing factors to arrive at a composite score for each target market. the results showed that the elements of Indonesian market is relatively good for coal enterprises to enter; followed by Russia, Australia, and the Indian market, the U.S. market demand has a little growth, The most intense competition, and difficult to entre, the diamond model comprehensive evaluation index system can objectively reflect the competitiveness of the goal market, and provide a scientific basis for decision making of coal engineering enterprises to explore overseas markets.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhong-hua Xu PY - 2018/09 DA - 2018/09 TI - Study on the overseas market selection of coal engineering enterprises based on the diamond model BT - Proceedings of the International Conference on Economic Management and Green Development (ICEMGD 2018) PB - Atlantis Press SP - 251 EP - 258 SN - 2352-5428 UR - https://doi.org/10.2991/icemgd-18.2018.41 DO - 10.2991/icemgd-18.2018.41 ID - Xu2018/09 ER -