Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion

DOI

10.2991/icemi-16.2016.45How to use a DOI?

Keywords

corporate official micro-blog, micro-blog interaction, product diffusion

Abstract

As an enterprise marketing platform, micro-blog has been widely used. With its influence and number of users rapidly increasing, the commercial value has been reflected gradually. The article took sales of intelligent mobile phones as the review indicator of product diffusion, and selected official micro-blogs of Apple, Samsung, Miui, Lenovo mobiles as cases. Blogs from April, 2013 to March, 2014 were analyzed to research on impact of corporate official micro-blog interaction on product diffusion, based on the establishment of multiple linear regression model with dummy variables.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mairan Xue
PY  - 2016/07
DA  - 2016/07
TI  - Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion
BT  - Proceedings of the 2016 International Conference on Economics and Management Innovations
PB  - Atlantis Press
SP  - 225
EP  - 228
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemi-16.2016.45
DO  - 10.2991/icemi-16.2016.45
ID  - Xue2016/07
ER  -