Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion
- https://doi.org/10.2991/icemi-16.2016.45How to use a DOI?
- corporate official micro-blog, micro-blog interaction, product diffusion
As an enterprise marketing platform, micro-blog has been widely used. With its influence and number of users rapidly increasing, the commercial value has been reflected gradually. The article took sales of intelligent mobile phones as the review indicator of product diffusion, and selected official micro-blogs of Apple, Samsung, Miui, Lenovo mobiles as cases. Blogs from April, 2013 to March, 2014 were analyzed to research on impact of corporate official micro-blog interaction on product diffusion, based on the establishment of multiple linear regression model with dummy variables.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mairan Xue PY - 2016/07 DA - 2016/07 TI - Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion BT - Proceedings of the 2016 International Conference on Economics and Management Innovations PB - Atlantis Press SP - 225 EP - 228 SN - 2352-538X UR - https://doi.org/10.2991/icemi-16.2016.45 DO - https://doi.org/10.2991/icemi-16.2016.45 ID - Xue2016/07 ER -