Proceedings of the 2016 International Conference on Economics and Management Innovations

Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion

Authors
Mairan Xue
Corresponding Author
Mairan Xue
Available Online July 2016.
DOI
https://doi.org/10.2991/icemi-16.2016.45How to use a DOI?
Keywords
corporate official micro-blog, micro-blog interaction, product diffusion
Abstract

As an enterprise marketing platform, micro-blog has been widely used. With its influence and number of users rapidly increasing, the commercial value has been reflected gradually. The article took sales of intelligent mobile phones as the review indicator of product diffusion, and selected official micro-blogs of Apple, Samsung, Miui, Lenovo mobiles as cases. Blogs from April, 2013 to March, 2014 were analyzed to research on impact of corporate official micro-blog interaction on product diffusion, based on the establishment of multiple linear regression model with dummy variables.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Economics and Management Innovations
Series
Advances in Computer Science Research
Publication Date
July 2016
ISBN
978-94-6252-214-5
ISSN
2352-538X
DOI
https://doi.org/10.2991/icemi-16.2016.45How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mairan Xue
PY  - 2016/07
DA  - 2016/07
TI  - Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion
BT  - Proceedings of the 2016 International Conference on Economics and Management Innovations
PB  - Atlantis Press
SP  - 225
EP  - 228
SN  - 2352-538X
UR  - https://doi.org/10.2991/icemi-16.2016.45
DO  - https://doi.org/10.2991/icemi-16.2016.45
ID  - Xue2016/07
ER  -