Research on Government’s Piracy Regulation Measures and Innovation Incentive Strategies from the Perspective of Consumers’ Internal and External Preferences in the Digital Economy

DOI

10.2991/978-94-6239-602-9_34How to use a DOI?

Keywords

Digital Platforms; Piracy Governance; Policy Combinations; Salience Theory; Network Externalities; Numerical Simulation

Abstract

Against the backdrop of the digital economy, the issue of information product piracy has become increasingly complex due to technological empowerment, seriously undermining the legitimate rights and interests of legitimate platforms and their enthusiasm for innovation. This study constructs a game model involving the government, legitimate platforms, pirate platforms, and heterogeneous consumers, incorporating Salience Theory and network externalities. Four policy combinations are designed: Weak Regulation + No Incentive (WN), Weak Regulation + Incentive (WI), Strong Regulation + No Incentive (SN), and Strong Regulation + Incentive (SI). The research systematically analyzes the impact mechanisms of platform quality innovation level, penalty intensity, consumers’ salience thinking degree, and the strength of network externalities. This paper provides a systematic solution for digital platform piracy governance featuring “quality innovation as the core, policy combinations as the means, and demand-side guidance as the supplement.”

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Na Zhao
AU  - Dong Wang
AU  - Sijia Chen
AU  - Xingyu Chen
PY  - 2026
DA  - 2026/03/13
TI  - Research on Government’s Piracy Regulation Measures and Innovation Incentive Strategies from the Perspective of Consumers’ Internal and External Preferences in the Digital Economy
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
PB  - Atlantis Press
SP  - 361
EP  - 381
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-602-9_34
DO  - 10.2991/978-94-6239-602-9_34
ID  - Zhao2026
ER  -