Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)

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Research on Customer Trust and Repurchase Intention in China’s Energy Storage Industry: An Empirical Analysis Based on Structural Equation Modeling

Authors
Yong-Fu Li1, Gui-Cheng Shi1, *
1Macau University of Science and Technology, Avenida WaiLong, 999078, Macau, China
*Corresponding author. Email: gcshi@must.edu.mo
Corresponding Author
Gui-Cheng Shi
Available Online 13 March 2026.
DOI
10.2991/978-94-6239-602-9_41How to use a DOI?
Keywords
Structural Equation Modeling; Embedded Market Theory; Social Bonding; Perceived Value; Customer Trust; Repurchase Intention
Abstract

With China’s national energy transition and growing energy storage market demand, the industry has boomed but exposed deep-seated issues, hampering suppliers’ long-term customer relationships. Customer trust and repurchase intention are critical for its high-quality development, yet academic research on their formation remains scarce. To fill this gap, this study adopts embedded market theory and employs structural equation modeling for empirical testing, exploring how social bonding, product quality, technical support, and value co-creation affect trust and repurchase intention. It also examines trust’s mediating role and customer type’s moderating effect. Theoretically, it expands embedded market theory’s application, improves perceived value dimensions, and verifies the mediating mechanism and boundary conditions. Practically, it offers actionable suggestions for suppliers to develop differentiated marketing strategies and optimize quality management. It also highlights that policymakers need to strengthen market supervision and information disclosure to build a trust-based market environment.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 March 2026
ISBN
978-94-6239-602-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-602-9_41How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yong-Fu Li
AU  - Gui-Cheng Shi
PY  - 2026
DA  - 2026/03/13
TI  - Research on Customer Trust and Repurchase Intention in China’s Energy Storage Industry: An Empirical Analysis Based on Structural Equation Modeling
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
PB  - Atlantis Press
SP  - 465
EP  - 474
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-602-9_41
DO  - 10.2991/978-94-6239-602-9_41
ID  - Li2026
ER  -