The Research on Value Network Reconstruction of Liquor Industry through Value Co-creation

DOI

10.2991/icemse-17.2017.54How to use a DOI?

Keywords

liquor industry, value network, industry chain, industrial convergence, value co-creation

Abstract

The reconstruction of value network is an inevitable path for the transformation and upgrading of liquor industry. Through the analysis of the composition of value network in liquor industry, this paper gives vertical analysis and horizontal analysis of the value network, and puts forward Value Co-creation based on industrial convergence, which is took part by value chain, including producers, consumers, and the whole value chain. And this paper uses liquor industry and the integration of tourism as an example to analyze Value Co-creation based on the industrial convergence. It provides a train of thought for Value Network Reconfiguration of liquor industry, as well as its transformation and upgrading.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pu Yang
AU  - Lei Liu
PY  - 2017/12
DA  - 2017/12
TI  - The Research on Value Network Reconstruction of Liquor Industry through Value Co-creation
BT  - Proceedings of the 2017 2nd International Conference on Education, Management Science and Economics (ICEMSE 2017)
PB  - Atlantis Press
SP  - 220
EP  - 224
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-17.2017.54
DO  - 10.2991/icemse-17.2017.54
ID  - Yang2017/12
ER  -