Capability-oriented “Point of Purchase Advertising" Teaching Reform Research

DOI

10.2991/icetms.2013.232How to use a DOI?

Keywords

Point of Purchase Advertising; Teaching Reform; Planning Ability; Research Ability; Design Ability

Abstract

Point of Purchase Advertising in recent ten or twenty years is inseparable from the popularity of the supermarkets, however, the growing competition between the supermarkets is better improved the development of Point of Purchase Advertising. Facing to the rich assortment products in the supermarket, how can the customers choose the favorite goods rapidly Point of Purchase Advertising will bear the responsibility of “guide” and "salesman", thus the consumers welcome it. So, the key of Point of Purchase Advertising design is whether to express the information briefly, what the graceful aspect is, how to present full of touching appeal. The designer must focus on the study of each store’s characteristic, goods’ property and the customer’s consumption psychology in order to have a definite object to show the most attracted advertising information for the customers. Regarding to the Point of Purchase Advertising teaching, it’s more important to make students grasp three aspects that are research ability, planning ability and design ability, in order that the advertising teaching can be better adaptable for the design and improvement of Point of Purchase advertising.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruili Wang
PY  - 2013/06
DA  - 2013/06
TI  - Capability-oriented “Point of Purchase Advertising" Teaching Reform Research
BT  - Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)
PB  - Atlantis Press
SP  - 846
EP  - 848
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetms.2013.232
DO  - 10.2991/icetms.2013.232
ID  - Wang2013/06
ER  -