Research on the Personnel Training Mode for the Automotive Technical Service and Marketing Major

DOI

10.2991/icetms.2013.237How to use a DOI?

Keywords

higher vocational education; automotive technical service and marketing; personnel training mode

Abstract

The increasing development demand of auto market incurs the advent of automotive technical service and marketing specialty in higher vocational education. Focusing on the quality of professional education in the higher vocational education, while aiming at constructing an idle personnel training mode, a discussion is performed theoretically and practically. The problems and their responding reasons existing in the teaching structure are also analyzed and researched in depth. Through constructing a scientific personnel training mode, the theoretical foundations and practical methods are provided and the training quality of the automotive technical service and marketing professionals can also be ensured.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueming Liu
AU  - Chunlan Liang
AU  - Jingang Ma
PY  - 2013/06
DA  - 2013/06
TI  - Research on the Personnel Training Mode for the Automotive Technical Service and Marketing Major
BT  - Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)
PB  - Atlantis Press
SP  - 864
EP  - 866
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetms.2013.237
DO  - 10.2991/icetms.2013.237
ID  - Liu2013/06
ER  -