How does market orientation affect product innovation in China’s manufacturing industry: The contingent value of dynamic capabilities

DOI

10.2991/icetms.2013.267How to use a DOI?

Keywords

Market orientation, Dynamic capabilities, Product innovation Manufacturing industry

Abstract

We conceptualize and empirically test a mode that links different types of market orientation and product innovation, moderating by dynamic capabilities. Survey responses from China’s manufacturing industry firms indicate that niche market orientation is more strongly positively related with product innovation than is mass market orientation. Meanwhile firms with high levels of dynamic capabilities better effects two types of market orientation and product innovation. The results have significant implications for firm strategies to facilitate product innovations and achieve competitive advantages.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Liu
AU  - Jingqin Su
PY  - 2013/06
DA  - 2013/06
TI  - How does market orientation affect product innovation in China’s manufacturing industry: The contingent value of dynamic capabilities
BT  - Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)
PB  - Atlantis Press
SP  - 984
EP  - 988
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetms.2013.267
DO  - 10.2991/icetms.2013.267
ID  - Liu2013/06
ER  -