Consumer Perspective on Conventional vs. Islamic Fashion E-Commerce: An Empirical Study

DOI

10.2991/icfied-17.2017.31How to use a DOI?

Keywords

Attitude, purchase intention, e-commerce, Islamic

Abstract

The Muslim population is currently being underserved in the conventional marketplace; however, Muslims are enthusiastic to purchase products that are acceptable to their lifestyle, especially fashion products. The current study compares the perception, attitude and intention of the Muslim consumer with respect to conventional and Islamic e-commerce based on pre-purchase and transaction-related services such as product pricing, support of product search evaluation, web appearance, billing and paying mechanism, delivery arrangement, security and privacy. Data were collected from 319 Muslim women who were exposed to both conventional and Islamic fashion e-commerce.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Salma Amelia Dina
AU  - Sri Rahayu Hijrah Hati
PY  - 2017/04
DA  - 2017/04
TI  - Consumer Perspective on Conventional vs. Islamic Fashion E-Commerce: An Empirical Study
BT  - Proceedings of the 2017 2nd International Conference on Financial Innovation and Economic Development (ICFIED 2017)
PB  - Atlantis Press
SP  - 153
EP  - 156
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-17.2017.31
DO  - 10.2991/icfied-17.2017.31
ID  - Dina2017/04
ER  -