Proceedings of the 2017 2nd International Conference on Financial Innovation and Economic Development (ICFIED 2017)

Hijab Fashion Consciousness and Consumption Among Generations X and Y

Authors
Farida Hasna, Sri Rahayu Hijrah Hati
Corresponding Author
Farida Hasna
Available Online April 2017.
DOI
10.2991/icfied-17.2017.37How to use a DOI?
Keywords
Hijab, fashion consciousness, consumption, generation X, generation Y
Abstract

Marketers believe that they should treat generations X and Y as two different market segments, including when they offer a fashion product. Islam has strict laws regarding women's fashion: All women should cover their head and body using a veil or hijab regardless of their cohort or age. This study aims to examine the influence of cohort on hijab fashion-related attitude and consumption behaviour. The study finds no significant differences between generations X and Y in terms of dressing style, source of fashion knowledge, fashion motivation, fashion uniqueness, hijab fashion consciousness or social network site-related behaviour. The study also finds that the significant differences between generations X and Y in terms of hijab fashion consciousness are influenced by level of income and level of fashion expenditure.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 2nd International Conference on Financial Innovation and Economic Development (ICFIED 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2017
ISBN
10.2991/icfied-17.2017.37
ISSN
2352-5428
DOI
10.2991/icfied-17.2017.37How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Farida Hasna
AU  - Sri Rahayu Hijrah Hati
PY  - 2017/04
DA  - 2017/04
TI  - Hijab Fashion Consciousness and Consumption Among Generations X and Y
BT  - Proceedings of the 2017 2nd International Conference on Financial Innovation and Economic Development (ICFIED 2017)
PB  - Atlantis Press
SP  - 188
EP  - 191
SN  - 2352-5428
UR  - https://doi.org/10.2991/icfied-17.2017.37
DO  - 10.2991/icfied-17.2017.37
ID  - Hasna2017/04
ER  -