How the Traditional Cars Companies Maintain Consumers’ Loyalty

DOI

10.2991/aebmr.k.220307.101How to use a DOI?

Keywords

Consumer loyalty; Technology innovation; Traditional cars; new energy vehicles

Abstract

In people’s Daily life, cars have become an indispensable part, more and more cars have been invented and manufactured. In this process, new energy vehicles were designed and gradually began to replace traditional cars in the leading position in the industry. Under such circumstances, how should traditional cars ensure customer loyalty to themselves? Many companies make their living by manufacturing conventional vehicles. To safeguard their profits, it is essential to ensure customer loyalty. The paper will use SWOT analysis to study the traditional automobile industry. This paper makes reference to many relevant literatures. Later, the research decided to use Tesla as a sample to study its development in China. Based on that, the results showed that traditional cars should be advertised more about the safety of traditional cars. At the same time the advertisement also mention that the endurance of traditional cars is better. In addition, the paper focused on the innovation of appearance and provide better after-sales service. For traditional cars company, more factories should be opened in China. The results have great reference value for many automobile companies, especially those that mainly produce traditional cars. They are given a lot of solutions to compete with new energy vehicles in the market.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jiaxian Wang
PY  - 2022
DA  - 2022/03/26
TI  - How the Traditional Cars Companies Maintain Consumers’ Loyalty
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 632
EP  - 638
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.101
DO  - 10.2991/aebmr.k.220307.101
ID  - Wang2022
ER  -