Managing Intangible Resources

DOI

10.2991/aebmr.k.220307.245How to use a DOI?

Keywords

intangible resources; corporate strategy; BSC

Abstract

This paper outlines the Coca-Cola’s core operations, including its history, leadership and strategic objectives. First, it analyzed Coca-Cola’ s management and utilization of its tangible and intangible assets according to its financial statements and list of intangible resources in recent years, and developed a balanced scorecard. Second, this paper puts forward some suggestions to improve organizational value and better manage intangible assets. The purpose of this paper is to check the company’s management and operation according to the strategic objectives, and identify and prevent potential intangible liabilities, so as to maximize the company’s resources.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Shunqin Zhao
PY  - 2022
DA  - 2022/03/26
TI  - Managing Intangible Resources
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1497
EP  - 1503
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.245
DO  - 10.2991/aebmr.k.220307.245
ID  - Zhao2022
ER  -