Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Managing Intangible Resources

Authors
Shunqin Zhao1, *
1University of New South Wales
*Corresponding author. Email: shunqin.zhao@student.unsw.edu.au
Corresponding Author
Shunqin Zhao
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.245How to use a DOI?
Keywords
intangible resources; corporate strategy; BSC
Abstract

This paper outlines the Coca-Cola’s core operations, including its history, leadership and strategic objectives. First, it analyzed Coca-Cola’ s management and utilization of its tangible and intangible assets according to its financial statements and list of intangible resources in recent years, and developed a balanced scorecard. Second, this paper puts forward some suggestions to improve organizational value and better manage intangible assets. The purpose of this paper is to check the company’s management and operation according to the strategic objectives, and identify and prevent potential intangible liabilities, so as to maximize the company’s resources.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.245How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Shunqin Zhao
PY  - 2022
DA  - 2022/03/26
TI  - Managing Intangible Resources
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1497
EP  - 1503
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.245
DO  - https://doi.org/10.2991/aebmr.k.220307.245
ID  - Zhao2022
ER  -