Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

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Media Coverage Influence on Initial Public Offerings (IPO)

Authors
Lantao Cao1, Yidan Hu2, Jiachen Liu3, Yuwei Mao4, *
1Bartlett School of Sustainable Construction, University College London, London, WC1E 6BT, the United Kingdom
2School of Business, Sun Yat-sen University, No.135 West Xingang Road, Guangzhou, 510275, P.R. China
3School of Business, University of Connecticut, Stamford, 06901, the United States of American
4Kelly school of business, Indiana University Bloomington, Bloomington, 47405-7000, the United States of American
*Corresponding Author. Email: yuwmao@iu.edu
Corresponding Author
Yuwei Mao
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.148How to use a DOI?
Keywords
IPO; Media tone; Media reputation; Timing
Abstract

This paper introduces the IPO (Initial Public Offering) for the enterprises which want to go public, and discusses the role of media in this process. Prior research found the correlation between media reports and IPO underpricing by the uncertainty of events reported by the media. And researchers found that the media time and media reputation in financial news reports also have the potential impact on IPO. This paper summarizes the influence of media in IPO from these three aspects, conclude that positive media tones provides greater investment possibilities and they also found that before and after the IPO stage, the closer the news is to the IPO date will bring greater public impact and on the IPO date, the time does not matter. About the media reputation, a good media reputation can promote the share price of an IPO. However, in the unpredictable media environment, researchers still need more exploration to help managers make correct decisions under the trend of increasing IPO activities.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
10.2991/aebmr.k.220307.148
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.148How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Lantao Cao
AU  - Yidan Hu
AU  - Jiachen Liu
AU  - Yuwei Mao
PY  - 2022
DA  - 2022/03/26
TI  - Media Coverage Influence on Initial Public Offerings (IPO)
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 910
EP  - 915
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.148
DO  - 10.2991/aebmr.k.220307.148
ID  - Cao2022
ER  -