The Impact of Viral Marketing on the Live Broadcasting Industry under the Influence of COVID-19
- 10.2991/aebmr.k.220307.135How to use a DOI?
- viral marketing; live broadcast; social network; social media
Under the influence of the new crown virus, many industries have been greatly affected using traditional marketing methods, but some industries have made great progress through the combination of network and marketing, using viral marketing. Among them, the most representative is the live broadcasting industry. This paper aims to study the benefits of the viral marketing strategy in the background of COVID-19, and what has brought the rapid development of the live broadcasting industry in such a short period of time. At the same time, it will also analyze the disadvantages and risks hidden in viral marketing behind such great benefits to the live broadcasting industry. After analysis, the company must use the right methods and methods when using viral marketing strategy, so as to maximize the benefits, minimize the disadvantages and produce better results.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruoyu Wang PY - 2022 DA - 2022/03/26 TI - The Impact of Viral Marketing on the Live Broadcasting Industry under the Influence of COVID-19 BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 841 EP - 844 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.135 DO - 10.2991/aebmr.k.220307.135 ID - Wang2022 ER -