Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Impact of Viral Marketing on the Live Broadcasting Industry under the Influence of COVID-19

Authors
Ruoyu Wang1, *
1Economics and Management, The National University of Malaysia, Selangor, Malaysia, 410500
*Corresponding author. Email: E-mail: 643348982@qq.com
Corresponding Author
Ruoyu Wang
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.135How to use a DOI?
Keywords
viral marketing; live broadcast; social network; social media
Abstract

Under the influence of the new crown virus, many industries have been greatly affected using traditional marketing methods, but some industries have made great progress through the combination of network and marketing, using viral marketing. Among them, the most representative is the live broadcasting industry. This paper aims to study the benefits of the viral marketing strategy in the background of COVID-19, and what has brought the rapid development of the live broadcasting industry in such a short period of time. At the same time, it will also analyze the disadvantages and risks hidden in viral marketing behind such great benefits to the live broadcasting industry. After analysis, the company must use the right methods and methods when using viral marketing strategy, so as to maximize the benefits, minimize the disadvantages and produce better results.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.135How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ruoyu Wang
PY  - 2022
DA  - 2022/03/26
TI  - The Impact of Viral Marketing on the Live Broadcasting Industry under the Influence of COVID-19
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 841
EP  - 844
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.135
DO  - 10.2991/aebmr.k.220307.135
ID  - Wang2022
ER  -