The Leader of Sharing Travel Industry: The Operation of DiDi Company under the Epidemic and Low Carbon Policy

DOI

10.2991/aebmr.k.220307.491How to use a DOI?

Keywords

Sharing economy; Online car-hailing; DiDi; PEST analysis

Abstract

In the information-based modern society, the informatization and Internet of residents’ clothing, food, housing and transportation are inevitable development trends under the tide of the times. Sharing economy is one of the emerging business forms under the tide of the Internet. In recent years, new business forms have been emerging, which has greatly enriched the travel modes of residents and opened up a new path for the development and progress of the shared travel industry in China. At the beginning of 2020, an epidemic broke the original market plan of almost all Chinese enterprises, including DiDi, a Chinese online car-hailing giant. DiDi provides consumers with all-round, safe, affordable and convenient travel services. Based on the situation of COVID-19 in China, this paper analyzes the operation of DiDi network car-hailing, which includes market analysis of online car-hailing industry, such as PEST analysis. This study also explores the problems DiDi encountered under the epidemic situation, and puts forward reasonable solutions. At the same time, the research also predicts the future development trend of shared travel in the online car-hailing market represented by DiDi. Especially the low-carbon economy strongly advocated by the Chinese government in 2021. Based on the judgment of the future travel mode trend, it also proposes the reliable and effective suggestions for DiDi in the future strategic layout.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Shiyu Liao
PY  - 2022
DA  - 2022/03/26
TI  - The Leader of Sharing Travel Industry: The Operation of DiDi Company under the Epidemic and Low Carbon Policy
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3011
EP  - 3016
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.491
DO  - 10.2991/aebmr.k.220307.491
ID  - Liao2022
ER  -