Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Core Competentness of Apple Inc

Authors
Weiyu Tian1, *, , Mengyao Wang2, *, , Qichun Wang3, *,
1College of Commerce, Zhejiang Gongshang University, Hangzhou, 311599, China.
2Management School, Lancaster University, Lancaster, LA1 4YH, UK.
3Business school, Southwest Minzu University, Chengdu, 610000, China.

These authors contributed equally

Corresponding Authors
Weiyu Tian, Mengyao Wang, Qichun Wang
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.116How to use a DOI?
Keywords
Research and Development; Innovation; Patent; Marketing
Abstract

Apple Inc. is one of the most competitive enterprises in the world, and its rather unique internal business strategy and business philosophy have created strong industrial advantages for Apple. In the industry with the rapid development of science and technology and increasingly fierce competition, the secret behind Apple’s long-term competitiveness is of great reference value and research significance. At the same time, there are a large number of enterprises in the industry without cause internal friction, enterprise strategic planning disarray, high-tech market is full of blindly copied products and malicious competition. This paper through the analysis of the company and the main competitors in the industry of open data, combined with a large number of third-party support documents and reports. This paper holds that Apple’s competitiveness is based on multiple advantages and achieved through the joint efforts of various parties, which is realized by the highly unified marketing, innovation and operation within Apple. Fundamentally speaking, Apple’s brand image, organizational structure and corporate culture are highly harmonious and mutually promoting. The research on Apple’s core competitiveness in this paper can effectively guide manufacturers and enterprises in the industry to cultivate their unique core competitiveness and guide the sustainable and healthy development of high-tech industry. At the same time, our research has positive reference significance for other industries and other companies facing innovation bottlenecks and marketing inefficiency.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.116How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Weiyu Tian
AU  - Mengyao Wang
AU  - Qichun Wang
PY  - 2022
DA  - 2022/03/26
TI  - The Core Competentness of Apple Inc
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 718
EP  - 725
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.116
DO  - https://doi.org/10.2991/aebmr.k.220307.116
ID  - Tian2022
ER  -