Branding for the Sustainable Development of Cultural Heritage in Zhejiang Province
Authors
Yan He1, Jiankang Zhang2, *
1,2Zhejiang International Studies University, School of Culture, Hangzhou, Zhejiang 310023, China
*Corresponding author. Email: zhangjk@zisu.edu.cn
Corresponding Author
Jiankang Zhang
Available Online 26 March 2022.
- DOI
- 10.2991/aebmr.k.220307.224How to use a DOI?
- Keywords
- Cultural heritage; Sustainable development; Branding
- Abstract
As a treasure of Chinese history, cultural heritage is a unique crystallization of the humanities and arts of the Chinese nation. In a changing society, its protection, inheritance and development are particularly important. As a province with a large cultural industry, Zhejiang is paying more and more attention to the protection and innovative development of cultural heritage. The sustainable development of cultural heritage is an important direction for the development of cultural industries today. This paper takes the branding of cultural heritage as the starting point and provides new ideas for its sustainable development, taking into account the current situation of the branding of cultural heritage in Zhejiang Province.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yan He AU - Jiankang Zhang PY - 2022 DA - 2022/03/26 TI - Branding for the Sustainable Development of Cultural Heritage in Zhejiang Province BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1359 EP - 1362 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.224 DO - 10.2991/aebmr.k.220307.224 ID - He2022 ER -