Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Branding for the Sustainable Development of Cultural Heritage in Zhejiang Province

Authors
Yan He1, Jiankang Zhang2, *
1,2Zhejiang International Studies University, School of Culture, Hangzhou, Zhejiang 310023, China
*Corresponding author. Email: zhangjk@zisu.edu.cn
Corresponding Author
Jiankang Zhang
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.224How to use a DOI?
Keywords
Cultural heritage; Sustainable development; Branding
Abstract

As a treasure of Chinese history, cultural heritage is a unique crystallization of the humanities and arts of the Chinese nation. In a changing society, its protection, inheritance and development are particularly important. As a province with a large cultural industry, Zhejiang is paying more and more attention to the protection and innovative development of cultural heritage. The sustainable development of cultural heritage is an important direction for the development of cultural industries today. This paper takes the branding of cultural heritage as the starting point and provides new ideas for its sustainable development, taking into account the current situation of the branding of cultural heritage in Zhejiang Province.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.224How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yan He
AU  - Jiankang Zhang
PY  - 2022
DA  - 2022/03/26
TI  - Branding for the Sustainable Development of Cultural Heritage in Zhejiang Province
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1359
EP  - 1362
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.224
DO  - https://doi.org/10.2991/aebmr.k.220307.224
ID  - He2022
ER  -