Economic Sources behind the Esports Industry

DOI

10.2991/aebmr.k.220307.103How to use a DOI?

Keywords

Esports; Sponsorship fees; media fees; purchasing power of fans; number of viewers

Abstract

In recent years, with the development of computers, internet, media and live streaming. The industry of eSports had merged. This article will discuss the reasons for this and analyse eSports from an economic point of view, looking at different time periods or different sources of economic activity such as sponsorship. Using data from the internet, it will be combined and summarised to find the logical relationships between the different figures. In previous decades, the main sources of income for eSports were private investment and subsidies from game organisers. However, in 21st century, after building up over the previous decades, audience numbers, industry interest, and fans purchasing power all rose to a certain level, thus attracting many big name or private sponsors for sponsorship and, due to the growth of media, media rights fees also increased rapidly. The main source of income for the eSports industry then becomes sponsorship fees and media rights fees. Therefore, under these factors, e-sports successfully developed into one of the most important industries in the current industry.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yinuo Zhang
AU  - Runzhen Liu
PY  - 2022
DA  - 2022/03/26
TI  - Economic Sources behind the Esports Industry
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 643
EP  - 648
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.103
DO  - 10.2991/aebmr.k.220307.103
ID  - Zhang2022
ER  -