Coexistence of Opportunity & Challenge: Research on Evaluation and Strategic Integration of Amazon’s Acquisition of MGM

DOI

10.2991/aebmr.k.220307.139How to use a DOI?

Keywords

Strategic integration; Amazon; MGM; Opportunity; Challenge

Abstract

Amazon and MGM’s acquisition is an opportunity for both companies to develop their career in the entertainment business. However, without an organized integration system and proper resource allocation, the two companies will also risk splitting apart. With the secondary data analysis, comparative analysis and literature research, this paper will discuss the opportunity of the acquisition with an indication about the bargaining power analysis, common objectives and leverage points, then analyzing about the root causes and negative effects of some potential problems among the integration system and firms’ independence, and proposing corresponding solution and Strategies to maximize the growth of Amazon and MGM after the merger.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zerui Jian
AU  - Yanling Lin
AU  - Haokai Mo
PY  - 2022
DA  - 2022/03/26
TI  - Coexistence of Opportunity & Challenge: Research on Evaluation and Strategic Integration of Amazon’s Acquisition of MGM
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 863
EP  - 868
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.139
DO  - 10.2991/aebmr.k.220307.139
ID  - Jian2022
ER  -