Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Research on the Causes of Nintendo Switch Shortage during the Covid-19 Pandemic

Authors
Chen Zheng1, *
1Social Science Department, University of California Irvine, Irvine, CA, 92697, USA
*Corresponding author. Email: czheng11@uci.edu
Corresponding Author
Chen Zheng
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.126How to use a DOI?
Keywords
Switch; video game; marketing strategy; behaviour economics; Covid-19 pandemic
Abstract

Based on the Covid-19 disease pandemic, it is worth to be discussed how to stabilize economic development. This paper studies the reasons for the global shortage of Nintendo’s product switch during the epidemic. For the videogame industry, take Nintendo Switch as a research model, the required stay-at-home policy released by the government expands its scope since it attracts an increasing number of users to participate in games in view of their physical, mental or social interactive needs. Maslow’s hierarchy theory provides a solid theoretical background to analyse customers’ purchasing behaviour within a pyramid. The research conclusions on the reasons for Nintendo Switch’s shortage are twofold: on the one hand, it comes from raw materials, and on the other hand, it comes from the huge demand of customers.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.126How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chen Zheng
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Causes of Nintendo Switch Shortage during the Covid-19 Pandemic
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 784
EP  - 788
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.126
DO  - https://doi.org/10.2991/aebmr.k.220307.126
ID  - Zheng2022
ER  -