Research on the Launch of Knowledge Payment App Based on SWOT Analysis

DOI

10.2991/aebmr.k.220307.150How to use a DOI?

Keywords

SWOT; knowledge payment; new app discussion

Abstract

Modern society has already stepped into a new era, and advanced technologies have greatly influenced daily life. People can satisfy most of their needs using apps on their phones, so many new apps have emerged, followed by a series of problems for the promulgators. The app introduced is a new try of enriching people’s life and at the same time offers a significant example of similar consulting app production. According to the realistic external and internal situations and the performance of current tools with a similar function, SWOT analysis plays an important part in the research process by clearly listing the app’s strengths, weaknesses, opportunities, and threats. The results show that people are willing to use and pay for the payment app. More specifically, the general public likes to pay for the information and knowledge, which means app producers could also gain profits. Users prefer the video rather than other presentation forms. In conclusion, knowledge payment apps can be the major market force in the future, and for the whole fourth industry is predicted to increase dramatically.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Junkai Wu
AU  - Yinuo Zhang
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Launch of Knowledge Payment App Based on SWOT Analysis
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 921
EP  - 925
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.150
DO  - 10.2991/aebmr.k.220307.150
ID  - Wu2022
ER  -