Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Inheritance and Development of National Traditional Sports Culture in the Context of Big Data -- Take TikTok as an example

Authors
Yang Li1, Ting Yuan1, Jingjing Chen2, *
1,Department of Physical Education, Guangzhou Xinhua University
2,*Health college, Guangzhou Xinhua University
*Corresponding author. Email: 1791250067@qq.com
Corresponding Author
Jingjing Chen
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.534How to use a DOI?
Keywords
Big Date; Ethnic Traditional Sports Culture; Inheritance and Development; TikTok
Abstract

With the continuous progress of human society, information technology is also becoming more and more mature, and mobile Internet communication technology has been more popular. Big data is also born, and it is ubiquitous rooted in every aspect of human activities. It has changed people’s original living habits and consumption concepts. Also it can accurately provide accurate big data to support your life services, making it easier and faster for people to study, travel, and shop. For example, TikTok, which can accurately push your favorite video types and push your favorite shopping live through big data, making your life rich and colorful. Many excellent traditional national sports culture can be pushed to different people in the TikTok with the analysis of big data, which promotes the spread and development of traditional national sports culture, thus providing path options for the scientific development of traditional national sports culture in the new era. Of course, there are some confusions in the process of rapid dissemination, such as the increasing commercialization of traditional ethnic sports, which often neglects the dissemination of its own cultural values, the increased entertainment of traditional ethnic sports, and the neglect of its traditional sports essence.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.534How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yang Li
AU  - Ting Yuan
AU  - Jingjing Chen
PY  - 2022
DA  - 2022/03/26
TI  - Inheritance and Development of National Traditional Sports Culture in the Context of Big Data -- Take TikTok as an example
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3249
EP  - 3252
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.534
DO  - https://doi.org/10.2991/aebmr.k.220307.534
ID  - Li2022
ER  -