Research on the Coupling Effect and Influence Mechanism of Large-scale Sports Events and Urban Brand Development

DOI

10.2991/aebmr.k.220307.531How to use a DOI?

Keywords

coordinate; sports events; urban brands; Chongqing

Abstract

Based on the in-depth analysis of the interaction mechanism of the coordinated development of the two systems of sports events and urban brand development, this paper introduces the coupling evaluation model and multiple linear regression analysis. Taking Chongqing International Marathon as an example, this paper makes a quantitative analysis and empirical research on the coupling and coordination relationship and influencing factors of the two systems from 2009 to 2019. The results show that: 1) there is a significant coupling and coordinated development between marathon and urban brand development, and the elements of the two systems interact and influence each other; 2) The comprehensive development level of Marathon and urban brand development has been greatly improved, and the comprehensive development level of the two systems has changed since 2013; 3) The coupling degree and coupling coordination degree of the two systems generally show an upward trend, and the coupling coordination degree changes from moderate imbalance in 2009 to primary coordination in 2019; 4) The analysis results of influencing factors show that the correlation coefficient between urban tourism income and per capita tourism income is large, the relationship between the number of employees in the tertiary industry, per capita local fiscal revenue, per capita area of stadiums and gymnasiums, the proportion of fixed asset investment in GDP in the current year and urban green space coverage is small, and there is an obvious positive correlation between various factors, Their comprehensive function promotes the improvement of coupling co scheduling between the two systems.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Wenxiu YU
AU  - Huiqiang Ma
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Coupling Effect and Influence Mechanism of Large-scale Sports Events and Urban Brand Development
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3231
EP  - 3240
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.531
DO  - 10.2991/aebmr.k.220307.531
ID  - YU2022
ER  -