The Positions in Soccer and Marketing and Globalization of Soccer in the World
- DOI
- 10.2991/aebmr.k.220307.525How to use a DOI?
- Keywords
- Business; economic; transformation; tactics; center back; transfer market; globalization
- Abstract
With the rapid development of technology and science in recent decades, many professional soccer teams try all possible means to improve their strength and performance in the field of soccer. As a result, there are remarkable transformations of soccer, especially in the professional area. However, most of the common audiences in the world still regard soccer as a sport that depends onlyon physical confrontation and personal intelligence. In order to break through their cognitive limitations, this research helps people to understand soccer as an advanced sport further. This research paper explores the current trend of soccer, one of the most popular sport in the world, from two main perspectives, position in football, and the global marketing of soccer. Moreover, some theoretical knowledge such as business analysis, marketing, and economic knowledge is used to link academic knowledge with the transformation of soccer in recent years. The main conclusion of this article is that, first of all, each different position plays more roles and take more responsibilities in modern field of soccer; second, center back is good example for people to understand soccer as an entirety and an advanced sport; third, globalization has a significant effect on soccer in every respect; and finally, the marketing strategy is crucial for the success of soccer team nowadays.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhejun Zhu PY - 2022 DA - 2022/03/26 TI - The Positions in Soccer and Marketing and Globalization of Soccer in the World BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 3195 EP - 3200 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.525 DO - 10.2991/aebmr.k.220307.525 ID - Zhu2022 ER -