Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Positions in Soccer and Marketing and Globalization of Soccer in the World

Authors
Zhejun Zhuzhu.zhej@northeastern.edu
Northeastern University, Boston, Massachusetts, the United States, 02115
Corresponding Author
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.525How to use a DOI?
Keywords
Business; economic; transformation; tactics; center back; transfer market; globalization
Abstract

With the rapid development of technology and science in recent decades, many professional soccer teams try all possible means to improve their strength and performance in the field of soccer. As a result, there are remarkable transformations of soccer, especially in the professional area. However, most of the common audiences in the world still regard soccer as a sport that depends onlyon physical confrontation and personal intelligence. In order to break through their cognitive limitations, this research helps people to understand soccer as an advanced sport further. This research paper explores the current trend of soccer, one of the most popular sport in the world, from two main perspectives, position in football, and the global marketing of soccer. Moreover, some theoretical knowledge such as business analysis, marketing, and economic knowledge is used to link academic knowledge with the transformation of soccer in recent years. The main conclusion of this article is that, first of all, each different position plays more roles and take more responsibilities in modern field of soccer; second, center back is good example for people to understand soccer as an entirety and an advanced sport; third, globalization has a significant effect on soccer in every respect; and finally, the marketing strategy is crucial for the success of soccer team nowadays.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.525How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhejun Zhu
PY  - 2022
DA  - 2022/03/26
TI  - The Positions in Soccer and Marketing and Globalization of Soccer in the World
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3195
EP  - 3200
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.525
DO  - https://doi.org/10.2991/aebmr.k.220307.525
ID  - Zhu2022
ER  -