Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Market Analysis of Five Guys

Authors
Cankun Sun1, *
1Kogod School of Business, American University, Washington, DC, 20016
*Corresponding author. Email:aucentral@american.edu
Corresponding Author
Cankun Sun
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.355How to use a DOI?
Keywords
Fast-food Industry; Five Guys; Strategic management
Abstract

The background of this paper was the impact of COVID-19 on the United States fast food industry before, during and after the pandemic, and used Five Guys, a well-known American-based fast-food brand, as an example to analyze the current development and future trends of the industry. This report used authoritative data from IBISWorld, US Census Bureau, CDC, Blogmarketing and other authoritative websites and agencies, combined with Five Guys marketing strategies such as 4Ps, SWOT and Index Number, to analyze the opportunities and challenges Five Guys faces in the midst of the global disaster. To sum up, although the industry revenue declined in 2020 compared to previous years due to the impact of COVID-19, both Five Guys and the entire US fast food industry would achieve good growth in the next Five years to 2026 thanks to economic recovery and growing consumer demand.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
10.2991/aebmr.k.220307.355
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.355How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Cankun Sun
PY  - 2022
DA  - 2022/03/26
TI  - Market Analysis of Five Guys
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2159
EP  - 2167
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.355
DO  - 10.2991/aebmr.k.220307.355
ID  - Sun2022
ER  -