Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Research on Cultural Tourism Resources Integration and Image Perception of Heyuan Hot Spring Tourist Destination Under the trend of industrial integration

Authors
Wu Xinlei1, a*
1Faculty of Business Administration, Heyuan Polytechnic, Heyuan City, Guangdong Province, China
Corresponding Author
Wu Xinlei
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.549How to use a DOI?
Keywords
Industrial integration; hot spring tourism; resource integration; image perception; Heyuan City
Abstract

Under the trend of industrial integration, the tourism industry and other industries coexist and blend, reconstructing and achieving a win-win situation. In the post-epidemic era, hot spring tourism has been favored by tourists who value health and prefer to maintain good health due to its outstanding health and wellness value. China’s hot springs have become the “new darling” in the big health industry with the characteristics of low-carbon environmental protection, recuperation and health care, and suitable for multiple consumption. China’s hot springs are gradually changing from leisure and entertainment type to complex type of health care and vacation. After a period of gestation and development, Heyuan Hot Spring Tourism has shown a trend of multi-industry integration and multi-stage development. On the basis of extensive literature review and field research, Baidu index and ROST data analysis tools are used to analyze and explore the development status of Heyuan Hot Springs tourism, and propose improvement strategies for existing problems, so as to help the sustainable and healthy development of Heyuan Hot Springs tourism.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.549How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wu Xinlei
PY  - 2022
DA  - 2022/03/26
TI  - Research on Cultural Tourism Resources Integration and Image Perception of Heyuan Hot Spring Tourist Destination Under the trend of industrial integration
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3323
EP  - 3328
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.549
DO  - https://doi.org/10.2991/aebmr.k.220307.549
ID  - Xinlei2022
ER  -