Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Deal Between Amazon and MGM: How Does This Deal Assist the Development of Amazon in the media stream?

Authors
Junzhen Lu1, Wei Wu2, *, Xinyi Zheng3, Yun Lu4
1California State University of Long Beach, Weihai, China
2Tianjin University of Commerce, Tianjin University of Commerce Cooperative School of International Education, Tianjin, China
3Kang Chiao International School, Wenzhou, China
4University of Birmingham, UOB, Shanghai, China

These authors contributed equally.

*Corresponding author. Email: wwu026@fiu.edu
Corresponding Author
Wei Wu
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.261How to use a DOI?
Keywords
E-commerce; Acquisition; Media streaming; Amazon; MGM
Abstract

This research discusses the development strategy of Amazon based on the acquisition of MGM in 2021. Using quantitative data-table and industrial reports as main researching methods, the research finds that the effect of COVID-19 and some problems in administration after merging with MGM are all the challenges Amazon will face. The researchers propose factors informing live streaming activities, loyalty issues, migration of e-commerce, competition and retention of talents to analyze the direction of the future strategy of Amazon. The results of this research can be the guidance of other cross-filed merging businesses in the e-commerce, providing a reference for the decisions to analyze the advantages and disadvantages of prospect.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.261How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Junzhen Lu
AU  - Wei Wu
AU  - Xinyi Zheng
AU  - Yun Lu
PY  - 2022
DA  - 2022/03/26
TI  - The Deal Between Amazon and MGM: How Does This Deal Assist the Development of Amazon in the media stream?
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1603
EP  - 1608
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.261
DO  - https://doi.org/10.2991/aebmr.k.220307.261
ID  - Lu2022
ER  -