The Analysis of Smartphones’ Operating System and Customers’ Purchasing Decision: Application to HarmonyOS and Other Smartphone Companies
- DOI
- 10.2991/aebmr.k.220307.066How to use a DOI?
- Keywords
- Smartphone; Operating system; Analysis; HarmonyOS; Purchasing decision
- Abstract
Nowadays, the smartphone industry steps into a period of prosperity and development. While more and more phones with a variety of features have been released, Android and iOS seize the majority of the operating system market. At the same time, Huawei has just introduced its original system on smartphones, the HarmonyOS. Therefore, this article compares the advantages and disadvantages of Android and iOS, and provides suggestions about the future development for HarmonyOS based on past successful cases, such as system privacy security and application accessibility. In addition, the paper will analyze the internal and external factors that consumers will consider before the deal of a smartphone, which renders ideas of the marketing strategy to smartphone companies. In this paper, secondary data observation and analysis are applied as the research methods. The majority of people purchase a phone because they really demand it, and they will ponder over the internal elements of a phone such as the price, the phone’s operation interface. Since advertisements do not actually help a lot for the decision to buy a smartphone, a company should invest more on the quality of their products instead of promoting them too much.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Kalok Sie PY - 2022 DA - 2022/03/26 TI - The Analysis of Smartphones’ Operating System and Customers’ Purchasing Decision: Application to HarmonyOS and Other Smartphone Companies BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 417 EP - 421 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.066 DO - 10.2991/aebmr.k.220307.066 ID - Sie2022 ER -