The Value of Talent Show to Business—Take Youth With You Series as an Example
- 10.2991/aebmr.k.220307.156How to use a DOI?
- company; profits; talent show; influence; Youth With You Series
In recent years, Produce 101 Series has become a popular program. The contestants of this kind of program are young idols, they show themselves in the program by singing and dancing. Each user can vote for his idol. Through the number of votes, people can decide the candidate for debut after three rounds of elimination. This kind of draft has attracted a large number of fans with its novel way and a good sense of user experience.
In addition to voting through the app, a more effective and reliable voting method is to vote through the QR code of beverage sponsors. This leads to two problems: First, fans need a lot of money to buy drinks; Secondly, compared with the beverage itself, the QR code has its value, so it will lead to the waste of a large number of drinks. Companies and sponsors can get huge benefits, but it also has a great negative impact on society. This paper takes Youth With You series as an example, to analyze the advantages and disadvantages, future prospects and improved methods of this model through case analysis and data analysis. Finally, it is concluded that enterprises should not focus on immediate interests, but should pay more attention to long-term development and positive impact on society. Enterprises need to take on this social responsibility rather than earning fast money.
- © 2022 The Authors. Published by Atlantis Press International B.V.
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Cite this article
TY - CONF AU - Qianwei Zhou PY - 2022 DA - 2022/03/26 TI - The Value of Talent Show to Business—Take Youth With You Series as an Example BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 952 EP - 955 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.156 DO - 10.2991/aebmr.k.220307.156 ID - Zhou2022 ER -