Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Value of Talent Show to Business—Take Youth With You Series as an Example

Authors
Qianwei Zhoucherry_zqw@163.com
Capital University of Economics and Business, Beijing, China
Corresponding Author
Qianwei Zhoucherry_zqw@163.com
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.156How to use a DOI?
Keywords
company; profits; talent show; influence; Youth With You Series
Abstract

In recent years, Produce 101 Series has become a popular program. The contestants of this kind of program are young idols, they show themselves in the program by singing and dancing. Each user can vote for his idol. Through the number of votes, people can decide the candidate for debut after three rounds of elimination. This kind of draft has attracted a large number of fans with its novel way and a good sense of user experience.

In addition to voting through the app, a more effective and reliable voting method is to vote through the QR code of beverage sponsors. This leads to two problems: First, fans need a lot of money to buy drinks; Secondly, compared with the beverage itself, the QR code has its value, so it will lead to the waste of a large number of drinks. Companies and sponsors can get huge benefits, but it also has a great negative impact on society. This paper takes Youth With You series as an example, to analyze the advantages and disadvantages, future prospects and improved methods of this model through case analysis and data analysis. Finally, it is concluded that enterprises should not focus on immediate interests, but should pay more attention to long-term development and positive impact on society. Enterprises need to take on this social responsibility rather than earning fast money.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.156How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Qianwei Zhou
PY  - 2022
DA  - 2022/03/26
TI  - The Value of Talent Show to Business—Take Youth With You Series as an Example
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 952
EP  - 955
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.156
DO  - https://doi.org/10.2991/aebmr.k.220307.156
ID  - Zhou2022
ER  -