The Application of 7P Analysis Model in the Market Strategy - Taking the Beauty Industry as an Example

DOI

10.2991/aebmr.k.220307.264How to use a DOI?

Keywords

Service; Beauty industry; People; Process; Physical evidence

Abstract

With the transformation of the national economy from the secondary industry to the tertiary industry, the rise of the service industry has become a hot topic of discussion. Therefore, in order to meet the needs of customers, more and more enterprises pay more attention to the role of service in the consumption process while improving product quality. Especially for the beauty industry, how to improve service quality is one of the issues that brands need to consider. In the past research, people have found the 4P that need to be discussed when considering the market strategy. However, with the rise of the service industry, people have found that the original four elements of the traditional market strategy are not enough to help people analyze the service market. Therefore, researchers have added three additional factor areas to assist people in analyzing the market, which formed the market strategy matrix’s 7P including the additional 3P of people, process, and physical evidence. Therefore, this paper mainly studies the application of 7P in market strategy, and takes the beauty industry as an example to help readers better understand the important role of 7P in market strategy. This paper adopts the research method of example analysis. Through empirical analysis, it is confirmed that 7P plays an important role in formulating market strategy. Especially for additional 3Ps, their emergence can help market researchers consider more comprehensively when formulating service market strategy, so as to better shape brand effect.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Guanqun Wang
PY  - 2022
DA  - 2022/03/26
TI  - The Application of 7P Analysis Model in the Market Strategy - Taking the Beauty Industry as an Example
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1620
EP  - 1624
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.264
DO  - 10.2991/aebmr.k.220307.264
ID  - Wang2022
ER  -