Application and Analysis of Price Discrimination in China’s E-commerce based on Big Data Analysis

DOI

10.2991/aebmr.k.220307.276How to use a DOI?

Keywords

Big data analysis; e-commerce; price discrimination

Abstract

Taking China’s e-commerce industry as the background, this paper provides new insights into price discrimination with Chinese characteristics based on big data analysis and its application. China’s e-commerce industry is in a leading position in the world and its development is extremely mature. Big data is the key technology to support industrial development. Based on this background, the concept of price discrimination combined with big data applications also has new practical applications. This paper uses induction and investigation methods to explain big data discriminatory pricing. Finally, this paper draws a conclusion that price discrimination based on big data technology is beneficial to the market and consumers.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yutong Wang
PY  - 2022
DA  - 2022/03/26
TI  - Application and Analysis of Price Discrimination in China’s E-commerce based on Big Data Analysis
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1690
EP  - 1693
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.276
DO  - 10.2991/aebmr.k.220307.276
ID  - Wang2022
ER  -