Digital Pet Product & Service Platforms

The Diversity of the Industry

DOI

10.2991/aebmr.k.220307.466How to use a DOI?

Keywords

Pet; Pet Industry; Chinese pet market; Business model analysis

Abstract

With the changes of the times and the rise of the Internet industry, online commerce has become a place that can generate huge profits. While life quality is getting higher, people’s demand for pets is also gradually increasing. The rise of the online pet economy represents the arrival of a new era. These new pet product & service platforms provide solutions to different needs of consumers through websites, and at the same time solve the inconvenience of geographic location and communication. For China, the rise of the pet industry represents another step forward in the national cultural level. The nationals have more sufficient knowledge of pet keeping, which quality of life of pets has received more attention in China and has gradually been on par with other countries. In this paper, the empirical analysis of the industry, the fundamental components and growth drivers, and the business models that have potentials in China are presented and discussed with relevant case studies.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yixuan Feng
PY  - 2022
DA  - 2022/03/26
TI  - Digital Pet Product & Service Platforms
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2869
EP  - 2873
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.466
DO  - 10.2991/aebmr.k.220307.466
ID  - Feng2022
ER  -