Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Research on the Existing Issues in the Profit Model of Network Broadcast Platform and Countermeasures

Authors
Liu Yang1, *
1Global University Access Program, The University of California, Davis, Davis, the United State
*Corresponding author: ylwillowyang1119@gmail.com
Corresponding Author
Liu Yang
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.073How to use a DOI?
Keywords
Webcast platform; Anchor; Business model; Countermeasures
Abstract

The network broadcast platform develops rapidly, but the profit model of the network platform should also be improved constantly. The online celebrity economy in live broadcasting is a relatively “young” economic model, which has particular positive significance for the economy and life. The huge following base in the online celebrity economy can be transformed into solid purchasing power. Thus, it can play a role in promoting consumption. Since the Internet live broadcasting develops in 2016, more and more people become anchors without any high threshold, which not only leads the profit model of the live broadcasting platforms to become diversified and attracts many people who like to express themselves, but also promotes employment to a certain extent. Cooperation with Internet celebrities is also a new marketing method for enterprises, which can use the influence of Internet celebrities to increase their attention. However, in this case, there are also some shortcomings of live broadcasting platforms. Therefore, this paper combines the development status and existing problems of multiple live broadcasting platforms Such as, a series of problems such as low product quality, high investment risk and inadequate social atmosphere are studied on the network live broadcast platform. Meanwhile, this paper also puts forward feasible development paths for enterprises of network broadcast platforms and guides live broadcast platforms and anchors to adhere to content innovation. And regulators and anchors should jointly regulate the civilization of live broadcast content so that the platform can improve its profit model and achieve better development in the future.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.073How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liu Yang
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Existing Issues in the Profit Model of Network Broadcast Platform and Countermeasures
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 456
EP  - 461
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.073
DO  - https://doi.org/10.2991/aebmr.k.220307.073
ID  - Yang2022
ER  -