Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Analysis of the Business Model of e-commerce Companies under COVID-19: Taking Alibaba as an Example

Authors
Hongyi Chen1, , Yueqiao Feng2, *,
1University of College London, School of Management, London, WC1E 6BT, the United Kingdom
2University of Bristol, School of Accounting and Finance, Bristol, BS8 1QU, the United Kingdom

These authors contributed equally.

*Corresponding author. Email: nb21308@bristol.ac.uk
Corresponding Author
Yueqiao Feng
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.437How to use a DOI?
Keywords
COVID-19; Alibaba; SWOT analysis; e-commerce
Abstract

With the increase of Internet usage and the impact of COVID-19 pandemic, the market share of e-commerce is growing rapidly, and various types of e-commerce websites is emerging. Alibaba, as a leading enterprise in China’s e-commerce market, has been affected by the environment in this period, and has a lot of representative performance for the e-commerce industry. This paper makes an in-depth analysis of Alibaba Group as a representative of the e-commerce industry. We use SWOT analytics to study the prospects and potential risks of Alibaba’s business model. After investigation, we find that Alibaba does have some management and decision-making risks, but the emergence of COVID-19 and live broadcast also provide Alibaba with many new opportunities.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.437How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hongyi Chen
AU  - Yueqiao Feng
PY  - 2022
DA  - 2022/03/26
TI  - Analysis of the Business Model of e-commerce Companies under COVID-19: Taking Alibaba as an Example
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2685
EP  - 2692
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.437
DO  - https://doi.org/10.2991/aebmr.k.220307.437
ID  - Chen2022
ER  -