Investment Feasibility of a Start-up Company Based on POCD Framework: Evidence from Overwolf

Mingjun Jiang; Muteng Liu

doi:10.2991/aebmr.k.220307.108

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Investment Feasibility of a Start-up Company Based on POCD Framework: Evidence from Overwolf

Authors

Mingjun Jiang¹^{, *}^{, †}, Muteng Liu²^{, †}

¹Miami University, Miami, United States

²Tan Kah Kee College, Xiamen University, Xiamen, China

^†

These authors contributed equally

^*Corresponding author.Email: Jiangm7@miamioh.edu

Corresponding Author

Mingjun Jiang

Available Online 26 March 2022.

DOI: 10.2991/aebmr.k.220307.108 How to use a DOI?
Keywords: Investment feasibility; POCD framework; start-up company; Overwolf
Abstract: Along with the development of the society, a lot of start-up company take out. In addition, investors can gain huge return with invest a good start-up company. This paper uses POCD framework to evaluate the feasibility of investing in Overwolf and expand this way to other start-up companies. Based on the analysis, we can have more idea of whether Overwolf is worth investing in. POCD is a combination of four elements: People, Context, Opportunity and deal. People are first-order important, which is about who are the people involved, and their experience about why investor can believe that they will be successful in the future, and who is missing from the team. Opportunity part is about the opportunities from customers, competition and free cash flow engine and its economics. Context contains factors that are external to venture about the company. Besides, deal is using to put the three parts together and use finance to tilt the balance of risks of the company. According to the results, it is likely that the high potential and market leadership of Overwolf and researched out what are the reasons make Overwolf be this successful now. These results shed light on investing on a start-up company.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 26 March 2022
ISBN: 10.2991/aebmr.k.220307.108
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220307.108 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

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ris enw bib

TY  - CONF
AU  - Mingjun Jiang
AU  - Muteng Liu
PY  - 2022
DA  - 2022/03/26
TI  - Investment Feasibility of a Start-up Company Based on POCD Framework: Evidence from Overwolf
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 673
EP  - 678
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.108
DO  - 10.2991/aebmr.k.220307.108
ID  - Jiang2022
ER  -

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