Motivation Analysis and Performance Analysis of Haier Merger and Acquisition in Qingdao

DOI

10.2991/aebmr.k.220307.488How to use a DOI?

Keywords

M & A; motivation of M & A; performance analysis

Abstract

It does not have an advantage in international competition though Qingdao Haier has a high market share in domestic home appliances. In 2016, in order to improve its competitiveness in the international market, Qingdao Haier acquired the home appliance business of American General Motors with US $5.4 billion in cash. Improving market share in the United States has played an excellent role in promoting. This study analyzes the motivation of the merger and judge whether Qingdao Haier benefits from the merger by analyzing the financial indicators of the consolidated statement. According to the analysis results, it is concluded that after the implementation of M & A activities in Haier, although the individual indicators are lower than those before M & A, the overall synergy has been achieved and the operation of the enterprise is in good condition.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Guanwei Chen
PY  - 2022
DA  - 2022/03/26
TI  - Motivation Analysis and Performance Analysis of Haier Merger and Acquisition in Qingdao
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2997
EP  - 3001
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.488
DO  - 10.2991/aebmr.k.220307.488
ID  - Chen2022
ER  -