Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

The Response of Chinese Private Education Organizations to the “Double Reduction” Policy: Evidence from New Oriental and TAL

Authors
Yining Luo1, *
1School of Tourism Management, Sun Yat-sen University, 510275, China
Corresponding Author
Yining Luo
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.228How to use a DOI?
Keywords
Crisis management; Private education organization; New Oriental; TAL
Abstract

Since the Chinese state government enacted the “double reduction” policy, a policy to alleviate the burden of after-school tutoring for students, there have been many private educational organizations encountering challenges. This policy has caused a radical change to the status and role of private education organizations in the education sector, which leads to a major crisis faced by them. In this context, how the private educational organizations cope with such a crisis becomes a critical problem. On this basis, an analysis will be carried out in this paper of the measures taken by two Chinese listed private education enterprises, New Oriental Education & Technology Group (New Oriental) and Tomorrow Advancing Life Education Group (TAL). Besides, the logic behind the effectiveness of these measures will be examined to provide other enterprises with guidance on the practice of crisis management. The most interesting finding is that both New Oriental and TAL have a strong dynamic capability, which helps them respond effectively to the crisis. The results of this study shed light on crisis management in modern enterprises.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
10.2991/aebmr.k.220307.228
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.228How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yining Luo
PY  - 2022
DA  - 2022/03/26
TI  - The Response of Chinese Private Education Organizations to the “Double Reduction” Policy: Evidence from New Oriental and TAL
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1388
EP  - 1392
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.228
DO  - 10.2991/aebmr.k.220307.228
ID  - Luo2022
ER  -