Research on Business Model Innovation of Electric Vehicle Industry

Taking Tesla as an Example

DOI

10.2991/aebmr.k.220307.119How to use a DOI?

Keywords

Business Model; New Energy Vehicle Industry; Tesla

Abstract

With the increasing challenges of global energy shortage, environmental pollution and driving safety, the global automobile industry is developing in the direction of new energy, intelligence, networking and sharing. Based on both energy security and ecological environment, China has taken the new energy vehicle industry as an important new industry to develop.

As one of the key industries to be promoted internationally, the new energy vehicle industry can both alleviate the problem of environmental energy depletion and promote structural changes and transformation of the country’s production industry. Finding a new economic pillar from it is of great value and significance in both the short and long term.

As a leading brand in the new energy vehicle industry, Tesla’s successful strategy of marketing their products have led them to their current successful position. Tesla’s business model has attracted global attention and attention. In this paper, Tesla will be used as a case study to analyze their business model and business strategy. This paper will use cases and literature to analyze Tesla’s business model and how they were able to reach the heights they are now in the new energy vehicle industry.

The results of the study show that the business model of the new energy vehicle industry is a set of structures that can meet the travel needs of consumers and the needs of the environment, and can continue to operate to create business value. This open business model is not the same as that of traditional cars. Compared with the traditional way, the new energy vehicle industry focuses more on service, and it is equivalent to sales in their eyes. In this article, will be discussing the different sales strategies and business models in China and abroad.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhou Huang
PY  - 2022
DA  - 2022/03/26
TI  - Research on Business Model Innovation of Electric Vehicle Industry
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 738
EP  - 742
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.119
DO  - 10.2991/aebmr.k.220307.119
ID  - Huang2022
ER  -