Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Restore Customer Trust and Public Reputation: Case Study of Didi

Authors
Yixi Li1, , Liyixi0321@163.com, Meiyu Wang2, *,
1The College of Accounting and Finance, Jincheng College of Sichuan University, Chengdu, 611731, China,
2School of Humanities and Social Sciences, Fuzhou University, Fuzhou, 350108, China

These authors contributed equally

*Corresponding author email: wmy@st.btbu.edu.cn
Corresponding Author
Meiyu Wang
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.282How to use a DOI?
Keywords
Sharing economy; Crisis management; Public trust; Reputation management; Didi
Abstract

The sharing economy has been undergoing dramatic development in the past years. Didi, the leading sharing transportation provider in China, is deemed as one of the most successful cases. However, despite the great economic growth in the market, numerous issues regarding customer safety and data security lead to a decreased customer trust and public reputation, creating massive negatives impacts on its sustainable development. This study, thereby, would focus on the case of Didi by investigating the causes of its Crisis. According to the results, there are some solutions to help the share economy corporates to deal with reputation problems. Some suggestions based on management models are also proposed to help Didi regain its public trust, e.g. They can join some charity to rebuild their corporate image and win more social benefits and adjust the management of Didi’s internal departments. This study would contribute to the field of corporate crisis management and public relations management.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
10.2991/aebmr.k.220307.282
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.282How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yixi Li
AU  - Meiyu Wang
PY  - 2022
DA  - 2022/03/26
TI  - Restore Customer Trust and Public Reputation: Case Study of Didi
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1728
EP  - 1732
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.282
DO  - 10.2991/aebmr.k.220307.282
ID  - Li2022
ER  -