Restore Customer Trust and Public Reputation: Case Study of Didi
These authors contributed equally
- 10.2991/aebmr.k.220307.282How to use a DOI?
- Sharing economy; Crisis management; Public trust; Reputation management; Didi
The sharing economy has been undergoing dramatic development in the past years. Didi, the leading sharing transportation provider in China, is deemed as one of the most successful cases. However, despite the great economic growth in the market, numerous issues regarding customer safety and data security lead to a decreased customer trust and public reputation, creating massive negatives impacts on its sustainable development. This study, thereby, would focus on the case of Didi by investigating the causes of its Crisis. According to the results, there are some solutions to help the share economy corporates to deal with reputation problems. Some suggestions based on management models are also proposed to help Didi regain its public trust, e.g. They can join some charity to rebuild their corporate image and win more social benefits and adjust the management of Didi’s internal departments. This study would contribute to the field of corporate crisis management and public relations management.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yixi Li AU - Meiyu Wang PY - 2022 DA - 2022/03/26 TI - Restore Customer Trust and Public Reputation: Case Study of Didi BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1728 EP - 1732 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.282 DO - 10.2991/aebmr.k.220307.282 ID - Li2022 ER -