Customer Value and Customer Loyalty: Comparison and Application
Authors
Tianxin Cai1, *, †, Wangyuan Chen2, †, Songxia Li3, †, Hangshuo Qiu4, †, Jinglei Shang5, †
1Kelley School of Business, Indiana University Bloomington, Bloomington, IN, 47401, U.S
2College of Economic and Management, Shanghai Institute of Technology, Caobao Road 120, Xuhui District, Shanghai, China
3College of Art and Science, The Ohio State University, 55 Station Landing, Medford, MA, 02155, U.S.
4College of Science, The University of Arizona, Tucson, AZ, 85710, U.S.
5Eberly College of Science, The Pennsylvania State University, State College, PA, 16801, U.S.
Corresponding Author
Tianxin Cai
Available Online 26 March 2022.
- DOI
- 10.2991/aebmr.k.220307.173How to use a DOI?
- Keywords
- customer value; customer loyalty; comparison; application
- Abstract
Customer value and customer loyalty are hot research points. They have attracted many researchers in recent years, and they are the keys to increasing companies’ profit, maintaining high-value customers, and cultivating potential value customers. In this article, we summarize some popular researches on customer value and customer loyalty. To go a step further, we analyze some valuable research in current marketing to support our view. After that, we discuss the difference and connection between customer value and customer loyalty to show readers how closely related they are. Lastly, we talk about applying customer value and customer loyalty to show how they can be utilized in current marketing.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Tianxin Cai AU - Wangyuan Chen AU - Songxia Li AU - Hangshuo Qiu AU - Jinglei Shang PY - 2022 DA - 2022/03/26 TI - Customer Value and Customer Loyalty: Comparison and Application BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1050 EP - 1055 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.173 DO - 10.2991/aebmr.k.220307.173 ID - Cai2022 ER -