Factors Influencing the Sales of Paid Membership
Evidence from Video Software Markets in China
These authors contributed equally.
- DOI
- 10.2991/aebmr.k.220307.468How to use a DOI?
- Keywords
- video software; paid membership; multiple regression; video volume
- Abstract
In recent years, the number of video software paid members in China has increased sharply. At present, the development of the video industry is relatively mature. The tightening of national copyright policies and the people’s need for entertainment also helps the video software to grow faster. This paper utilize the data of the top five video software businesses, to study the sales of video software membership and its influencing factors such as price, Ad volume level, and video acquisition volume. Then we arrived at the conclusion after multiple regression and hypothesis testing, calculating t-values and p-values. The video acquisition volume has the most significant impact on demand of the video software membership. Therefore, video software enterprises should focus on the expansion of their internal capacity, such as enlarging the volume of video’s copyright they have.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Siru Lin AU - Xiaoyun Ye AU - Yeqi Yu PY - 2022 DA - 2022/03/26 TI - Factors Influencing the Sales of Paid Membership BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 2879 EP - 2883 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.468 DO - 10.2991/aebmr.k.220307.468 ID - Lin2022 ER -