Young Chinese Consumers’ Willingness and Acceptance Towards Artificial Meats

DOI

10.2991/aebmr.k.220307.447How to use a DOI?

Keywords

Artificial Meat; Chinese Young consumers’ willingness; Environmental Sustainability

Abstract

This paper asks the young Chinese consumers’ willingness and acceptance towards Artificial Meats. To do so I sent out 100 questionnaires to investigate the attitudes of young Chinese people towards the consumption of artificial meat. I received 83 questionnaires in the final return stage. The key findings that I discovered were: Young Chinese consumers lack a comprehensive knowledge of artificial meat and they are conservative about artificial meats. When the safety and hygiene aspects of artificial meat are guaranteed, people are more willing to consume artificial meat. The sustainability of artificial meat has a positive impact on people’s desire to consume it. However, this effect highly depended on people’s awareness of the environmental effects of artificial meats. In order to raise the willingness to buy artificial meat, the government should increase the positive publicity of artificial food. At the same time, it is important to ensure that the production process of artificial meat is safe and sustainable, and to reduce the price of artificial meat.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zekai Wang
PY  - 2022
DA  - 2022/03/26
TI  - Young Chinese Consumers’ Willingness and Acceptance Towards Artificial Meats
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2738
EP  - 2745
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.447
DO  - 10.2991/aebmr.k.220307.447
ID  - Wang2022
ER  -