Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019)

Perception of Palm Sugar SMEs on E-Commerce in Business Development Effort

Authors
Agus David Ramdansyah, Nurul Ummi, Mira Maulani Utami
Corresponding Author
Agus David Ramdansyah
Available Online 4 March 2021.
DOI
10.2991/absr.k.210304.011How to use a DOI?
Keywords
e-commerce, SMEs Palm Sugar, Lebak district
Abstract

By using descriptive analysis, the purpose of this study is to describe perception of palm sugar SMEs to ability of e- commerce as a media that can help develop their business. Result of this study shows that although use of e- commerce is still low, palm sugar SMEs have perceived benefit of it and can become an opportunity for its implementation in the future. At least this is evidence from the results of an empirical study of 40 palm sugar SMEs in Lebak district. This means that e-commerce can be used as a media to disseminate palm sugar SME products in Lebak District. Implication of this study is that various constraints, regarding length of access time, high cost of access and difficulty of switching from conventional to technology-based, must be overcome by optimizing the use of all features in e-commerce.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019)
Series
Advances in Biological Sciences Research
Publication Date
4 March 2021
ISBN
10.2991/absr.k.210304.011
ISSN
2468-5747
DOI
10.2991/absr.k.210304.011How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Agus David Ramdansyah
AU  - Nurul Ummi
AU  - Mira Maulani Utami
PY  - 2021
DA  - 2021/03/04
TI  - Perception of Palm Sugar SMEs on E-Commerce in Business Development Effort
BT  - Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019)
PB  - Atlantis Press
SP  - 58
EP  - 62
SN  - 2468-5747
UR  - https://doi.org/10.2991/absr.k.210304.011
DO  - 10.2991/absr.k.210304.011
ID  - Ramdansyah2021
ER  -