Factors Affecting Consumers Willingness to Pay Towards Purchasing Halal Product in Indonesia

DOI

10.2991/978-94-6463-188-3_3How to use a DOI?

Keywords

Willingness to pay; halal product; PLS-SEM Introduction

Abstract

Halal products have a significant impact on the global market. This research is going to describe the components influencing purchase intention of halal products in Indonesia. The method used in this study is quantitative with data analysis using Partial Least Square – Structural Equation Modelling (PLS-SEM). This study involved 386 respondents consuming halal product during the last three years. This research shows that the existence of halal certification, marketing, consumer attitudes, and the level of belief in religion have a positive and significant effect on the consumers’ willingness to pay for halal products in Indonesia. Meanwhile, subjective norms have no influence on willingness to pay.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hanna Rachmani Allya
AU  - Ahmad Fawaiq Suwanan
PY  - 2023
DA  - 2023/05/30
TI  - Factors Affecting Consumers Willingness to Pay Towards Purchasing Halal Product in Indonesia
BT  - Proceedings of the 3rd International Conference on Halal Development (ICHaD 2022)
PB  - Atlantis Press
SP  - 10
EP  - 16
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-188-3_3
DO  - 10.2991/978-94-6463-188-3_3
ID  - Allya2023
ER  -