Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)

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Business Strategies of Muslim Traders in the Madina Restaurant

Authors
Hendra Eka Saputra1, *
1Departement Economic Sharia, Faculty Islamic of Religion, University Islam of Riau, Pekanbaru, Indonesia
*Corresponding author. Email: hendraekasaputra@fis.uir.ac.id
Corresponding Author
Hendra Eka Saputra
Available Online 19 June 2023.
DOI
10.2991/978-94-6463-176-0_3How to use a DOI?
Keywords
Rasulullah SAW Business Strategy; General Business Strategy; Medina Restaurant
Abstract

This study aims to find out how the business strategy carried out by the Medina restaurant (depot) so that it still survives from generation to generation with the indicators of Rasulullah’s business strategy and general strategy. This type of research is qualitative using case study methods and analysis. The primary data source of this study, with the main source being the owner of the Madinah depot, then the researchers used triangulation of other sources, namely from suppliers, employees, customers and finally the surrounding community. Data collection techniques through interviews and observations. Data analysis techniques are first reviewed, data reduction, checking the validity of the data and finally analyzing the data. Medina restaurant owners tend to use the business strategy carried out by Rasulullah SAW. The business that is carried out can survive because the founders involve the second generation and the second generation involves the third generation in doing business. There is an unintentional or planned knowledge transfer process that makes the Medina depot survive and still exist. Operating to date. In this study, it was also found that the first and second generations have other businesses outside the Medina depot business. The last finding in this study is the creation of loyalty from customers, this occurs when the first generation has loyalty to Allah SWT and fellow humans. This is a good thing that can be felt by the next generation.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
19 June 2023
ISBN
10.2991/978-94-6463-176-0_3
ISSN
2352-5428
DOI
10.2991/978-94-6463-176-0_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hendra Eka Saputra
PY  - 2023
DA  - 2023/06/19
TI  - Business Strategies of Muslim Traders in the Madina Restaurant
BT  - Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)
PB  - Atlantis Press
SP  - 24
EP  - 42
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-176-0_3
DO  - 10.2991/978-94-6463-176-0_3
ID  - Saputra2023
ER  -